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YTV Adds Hilarious New Live Action Series ‘Some Assembly Required’ to its Winter Slate

The Promotion People - Some Assembly Required

Some Assembly Required premieres on YTV Monday, January 6 at 6:30 p.m. ET/PT

What kid wouldn’t love to be in charge of running a toy company? And what better way to get around the place than a full-scale indoor roller coaster? The sky is the limit for fun and imagination in YTV’s Some Assembly Required, a new live action comedy series, which follows an eclectic and mismatched group of kids who operate Knickknack Toys. The series premieres on Monday, January 6 at 6:30 p.m. ET/PT, following Sam & Cat at 6 p.m. ET/PT on YTV.

Fourteen-year-old Jarvis Raines played by YouTube sensation, Kolton Stewart (I Declare War, The Next Step) is at the helm as President of Knickknack Toys. If Jarvis is going to succeed in running the toy company, he has to invent some of the most exciting, fun and creative toys in history and have a dynamic team to help him. His first hire is a girl from school Piper Gray, a computer-savvy “gamer dude” played by singer/songwriter Charlie Storwick (winner of YTV’s The Next Star, Season 4). Then, he rounds out the team by enlisting: his best friend with dubious talents, Bowie, played by Harrison Houde (Diary of a Wimpy Kid); a charming personal assistant Geneva, played by Sydney Scotia (The Letter); Knox, an extreme sports daredevil played by Dylan Playfair (Mr. Hockey: the Gordie Howe Story), and Aster, fashion-forward “King of Swag” played by Travis Turner (Marley & Me: The Puppy Years). Surrounded by doubters, including the former owner Candace Wheeler (Ellie Harvie, The New Addams Family), Jarvis and his team try to prove to the world that not only can they run the company, they can make it better than ever, restoring honour to the name of the company’s founder, P. Everett Knickknack.

The Promotion People - Some Assembly Required

In the premiere episode, a Christmas toy gone wrong blows up Jarvis’ house. When Candace refuses to remedy the situation, a jury awards Jarvis the company, making him the new owner of Knickknack Toys. Jarvis and team invent their first toy, StrongSuit – a bodysuit for kids that makes them big and strong. They decide to test it out on a group of local schoolchildren, but when the kids refuse to give the StrongSuit back Jarvis must stop them before they destroy the company.

Shot in front of a live audience in Burnaby, British Columbia, Some Assembly Required is a YTV original series produced by Thunderbird Films. The series is created by Dan Signer (A.N.T. Farm, Mr. Young) and Howard Nemetz (Mr. Young, The Suite Life of Zack & Cody).
To be part of the studio audience viewers can email someassemblylive@gmail.com to reserve their seats.

Coinciding with the series launch in January, YTV.com will feature an innovative Some Assembly Required video mash-up tool that allows fans to create their own thematic videos using select clips from actual episodes of the show. Prior to the premiere, fans can play an all-new web game featuring 20 levels of fun and challenging game-play. A free-to-play app version will also be launched in the New Year along with 20 more levels of game-play.

About YTV
Celebrating 25 years in television, YTV is a leading cross platform entertainment brand for kids and families. The channel offers quality entertainment with hilarious animated and live-action comedy series, popular Nickelodeon series, blockbuster movies, top-rated original Canadian programming, music, celebrities and the channel’s after-school block, The Zone. Through its multiple platforms and exclusive digital and interactive content, YTV is the voice of Canadian youth culture. YTV is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing, children’s animation and animation software. The Company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), Cosmopolitan TV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B).

About Thunderbird Films
Thunderbird is an expanded multiplatform media production, distribution and rights management company based in Vancouver, BC, Canada. Thunderbird is known for its collaboration with talented producers, maximizing the financial and creative benefits of Canadian co–production to assist in the financing, production and distribution of all genres of programming for the world market. The company is committed to delivering premium finished product that has broad appeal for broadcasters and their audiences worldwide. Today, Thunderbird has a catalogue comprised of more than 500 hours of Canadian and US television content and its programming airs on major networks around the globe.

Social Media Handles

Website: YTV.com, thunderbird.tvmediacentre.corusent.com
Twitter: @someassemblytv@YTV@CorusPR
Facebook: Some Assembly Required

Contact The Promotion People

Lesley Diana – Founder, President and Publicist
lesley@thepromotionpeople.ca
604.726.5575

Website: thepromotionpeople.ca
Twitter: @PromotionPeople
Facebook: The Promotion People

Steve Nash Clubs, YTV Stars and Toys “R” Us Join Forces to Provide Kids With Toys For the Holidays

The cast of Some Assembly Required joins Nash team members for an in-store shopping spree to help Vancouver’s Salvation Army

The Promotion People - Some Assembly Required

Art imitates life as the cast of YTV’s highly anticipated new sitcom Some Assembly Required, a show about kids running their own toy company from Thunderbird Films, takes over a Toys “R” Us store. The young stars are lending their support to Steve Nash Fitness Clubs in the kick-off for its Holiday Campaign to benefit the Vancouver Chapter of the Salvation Army in its Adopt-a-Family program.

On Saturday, November 30th at 9:30am at the Coquitlam Toys ”R“ Us store, Steve Nash team members along with cast members Kolton Stewart, Charlie Storwick, Harrison Houde, Sydney Scotia, Dylan Playfair, Travis Turner and Ellie Harvie will be given $4,000 by the Steve Nash Fitness Clubs to shop for toys and necessities to ensure children in the community have a happy holiday. Toys “R” Us is helping by generously providing a discount to help purchase as many toys as possible.

“We are very excited to have the cast of Some Assembly Required join our campaign this year. After hearing about the premise of the show, we knew it was a perfect fit – it’s like having our own personal ‘toy specialists’ to help,” says Brent Gaserowski, Nash Clubs Director of Marketing. “We value the work the Salvation Army does in our local communities and want to support what we feel is a wonderful and vital program for the Holiday Season. We are appreciative to have Toys “R” Us on board again this year and are grateful for the help from the Coquitlam store.”

The Promotion People - Steve Nash Fitness Clubs

 

As part of the local Salvation Army’s Adopt-A-Family program, food and toys are packed up by volunteers in each community and given to families that are struggling this holiday season. Donation Bins will be set up in the Nash Clubs for the month of December and as well as on the set of Some Assembly Required for audience members attending the live shows who want to lend their support.

The Salvation Army Vancouver Community and Family Services Executive Director, Major Russ Holland says, “Steve Nash Fitness Club is a champion in the communities to which they are a member of and we are so grateful for their dedication and support in providing hope for so many deserving families in need this holiday season.”

The public are invited to come to Toys “R” Us in Coquitlam on November 30th at 9:30am to cheer on the cast and are encouraged to buy or bring a toy to contribute to the Toy Drive. For more information on how to be part of the Some Assembly Required live studio audience, go to someassemblylive@gmail.com.

Filmed in Burnaby, British Columbia Canada, Some Assembly Required follows fourteen-year-old Jarvis Raines (Kolton Stewart) who ends up running Knickknack Toys after suing the toy company who produced a chemistry set he receives for Christmas destroys his house. Jarvis enlists the help of five friends and decides to prove to the world that he can not only run the company, but make it even better by creating the most amazing toys. Some Assembly Required premieres on YTV on Monday, January 6 at 6:30 p.m. ET/PT.

 

Social Media Handles

Website: snclubs.com, YTV.com, thunderbird.tv
Twitter: @SNSC@someassemblytv@YTV
Facebook: Steve Nash Fitness ClubsSome Assembly Required

Contact The Promotion People

Lesley Diana – Founder, President and Publicist
lesley@thepromotionpeople.ca
604.726.5575

Website: thepromotionpeople.ca
Twitter: @PromotionPeople
Facebook: The Promotion People