Tag Archives: Lili Assefa

Swedish Jewellery company Rock by Sweden expands internationally to She’s Some Kind of Wonderful Boutique in White Rock, BC

“Behind every pretty face is a skull, let’s celebrate from within”

Rock by Sweden - The Promotion People

Rock by Sweden is a Swedish jewellery company founded in 2009 and has since its establishment skyrocketed its way to success in the Swedish jewellery market and is today sold in over 110 stores all over the country. As of 2014 Rock by Sweden is expanding its brand to the international market, Canada being one example with shessomekindofwonderful.com carrying the brand in White Rock, BC.

Rock by Sweden caters to the trendy, chic, and fashion -conscious woman with its strikingly bold and unique collection. Its rhodium plated, authentic Swarowski and Stellux chrystal unique jewellery items give the brand its glamorous, edgy and rock chick appearance.

The aim of Rock by Sweden is the continual development of fashionable and “edgy” collections for the conscious, modern, leading edge woman, to wear.

Laila Bagge and Lili Assefa
Behind this luxurious brand are two of Sweden’s most well known media profiles; Laila Bagge and Lili Assefa.  Both Laila and Lili won the award for “Business Woman of the Year” in 2009 and 2013, and have had a long history within the music industry in Sweden as well as internationally.

Laila Bagge is one of the three judges in the hugely popular music talent show “Idol”, in Sweden. Laila has worked as a music manager and song writer, and has created songs for platinum artists such as “98 degrees”, “Mya”, and Celine Dion. Laila has also worked as a talent scout for Sony BMG New York.

Lili Assefa is one of Sweden’s biggest and most successful names in public relations. She has over the years been known as the “Queen of PR”, and this year alone Lili has worked with renowned fashion giant “H&M”, TV-shows as “Idol” and the European “Eurovision” music festival, with top artists such as David Guetta and “Avicil”.

*For more information and special orders, contact Seeve Sandberg 

She’s Some Kind of Wonderful
1457 A Johnston Road, White Rock
604 535-1961

Social Media Handles

Website: rockbysweden.com, shessomekindofwonderful.com
Facebook: Rock by SwedenQamelia by Seeve

Contact The Promotion People

Lesley Diana – Founder, President and Publicist

Website: thepromotionpeople.ca
Twitter: @PromotionPeople
Facebook: The Promotion People