Vancouver Fashion Week (VFW) have new Official Presenting Sponsors: COVERGIRL, Pantene and Olay. As part of the sponsorship, COVERGIRL, Pantene and Olay products will be used backstage by the makeup and hair teams to develop all the Fall/Winter 2014 runway looks and present in the front of house providing a variety of consumer activations.
“We are very excited about this new partnership,” stated Jamal Abdourahman, founder and producer of VFW. “Vancouver Fashion Week is growing rapidly year-over-year, and this speaks to the significance that the event is taking on the global stage. Through this relationship with COVERGIRL, Pantene and Olay we are able to provide an even brighter spotlight under which designers can present their collections to the world.”
“COVERGIRL, Pantene and Olay are proud to be the Presenting Sponsors and exclusive suppliers of makeup, haircare and skincare products for Vancouver Fashion Week,” says Melissa Karis, Director of Communications, P&G Beauty & Grooming. “We are committed to supporting beauty and fashion in Canada and we’re excited to stand behind Vancouver Fashion Week’s vision of bringing diverse and innovative design talent together in this growing platform.
Guests of VFW will be treated to hair and makeup touch-ups at Beauty Bars throughout the event, with styling products from the Pantene Pro-V Stylers collection and makeup from some of the latest COVERGIRL collections including Bombshell and TruBlend. Visitors to the Beauty Bars can get their picture taken by professional photographers or do it themselves at convenient selfie mirrors after their runway-inspired touch-up to share on their social networks.
Vancouver Fashion Week’s Fall/Winter 2014 showcase is gearing up to be the best to date. With over 50 designers from 21 countries, Vancouver will once again play host to an abundance of established and emerging talent – and the list keeps on growing.
Kicking off on March 18, 2014 with the Opening Gala, and followed by six full days of shows, VFW provides a world-class platform for designers, from street-wear to haute couture, to send their collections down the runway for the whole world to see. With media partners across the globe, VFW is committed to providing a truly international experience like no other.
The lineup for VFW Fall/Winter 2014 Collections include: Gabriel Lage (Argentina), Green Embassy (Australia), Pitour (Austria), Susana Bettencourt (Portugal), Yuhsi Takahashi (Japan), mayamay (Slovakia), Martins Paulo (Brazil), Takaokami (Denmark), Evan Clayton (Vancouver), Nina Tan (Vancouver), Noe Bernacelli (Peru), Hong Kiyoung (Korea), Firan & Rose (UK), Ophelia Song (China), Birgit Badke (Kelowna), Lisa Loveday (Thunder Bay), Erikó (Colombia), Fever (UK), Angel Eye (UK), Soojin Lee (Korea), Sonya Jang (Ottawa), Jesper Annerstedt (Sweden), Rachel Liu (China), Yicheng Chen (China), Sophie Karen (USA), Shravan Kumar (India), Evolét (Peru), JFG Designs (Vancouver), Jin and Jacqueline (Vancouver), Shelley Klassen for Blushing Boutique (Vancouver), Ipek Tohumcu (Turkey), Kym Couture Kollection (USA), José Zafra (Peru), Nadia + Zehra (UK), Gardé del Avante (Toronto), Grandi’s Atelier (Vancouver), Calotype (USA), Wellgroomed Designs Inc. (Canada), Mario Young (UK), Connally McDougall (Victoria), NotEqual (Brazil), and Na Hyun Lee (Korea).
As designers prepare and descend upon Vancouver, with only two weeks to go, the anticipation is building. A preliminary schedule is now available at vanfashionweek.com.
Tickets can be purchased online at www.vanfashionweek.com/tickets.html.
About Vancouver Fashion Week
Vancouver Fashion Week is a diverse and innovative fashion experience that features both established and emerging designers. It is the fastest growing fashion week in the world and the only industry event that actively seeks out to showcase international award-winning designers from over 30 global fashion capitals. This biannual six day event has the attendance of over 20,000 guests, including industry professionals, buyers, media, and VIPs.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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