Vancouver Entrepreneur, Natalie Boll, Launches Tribela: A Digital Platform Reimagining Online Connection

Vancouver Entrepreneur Natalie Boll Launches Tribela: A Digital Platform Reimagining Online Connection. In a digital world shaped by infinite scrolls, algorithmic traps, and increasing mental health concerns, a new platform is challenging the industry to rethink what connection truly means.

Tribela, a purpose-driven digital media platform, launched its private beta this summer. Founded by Vancouver-based entrepreneur Natalie Boll and incubated through Oxford University Innovation, Tribela is designed to create a calmer, safer, and more intentional online experience.
“We set out to build a platform where people feel seen, not sold to,” said Boll. “Tribela is for those craving a healthier, more respectful way to engage online. One that values their time, their privacy, and their well-being.”

Boll’s decision to build Tribela was rooted in a profoundly personal experience. After stepping back from social media in 2018, she spent years examining how technology affects mental health, attention, and trust. That reflection ultimately inspired the development of a platform built around user autonomy and creative connection.

Unlike traditional social platforms focused on growth at all costs, Tribela is structured to reduce manipulation and maximize authenticity. The platform removes public like counts, autoplay, and algorithmic pressure. Users control what they see, who sees their content, and how they engage. Feeds are interest-based and designed to encourage meaningful expression.
Creators are invited to share long-form videos, voice notes, and articles. All posts are reviewed by an AI moderation system that has been trained since February on social media harms, ensuring safety without sacrificing freedom of expression.

The platform has already attracted attention from a new generation of creators, independent filmmakers, and educators looking for a digital space that supports deeper storytelling and thoughtful interaction.

An experienced team of women leaders joins Boll. Sakshi Chadha, formerly of Meta and Pinterest, brings expertise in platform growth and trust and safety. Rachel Bautista, who has held leadership roles at Meta and Visa, joins as advisor with a strong background in consumer product marketing.

Tribela’s private beta is now live in the UK, Canada, and the United States, with early adopters currently testing key features. The team is gradually onboarding waitlisted users ahead of a wider release later this year.

“We’re building something that people can believe in again,” said Boll. “This isn’t just another app. It’s a movement toward reclaiming our digital spaces for creativity, care, and connection.”

For interviews or media inquiries, please contact:Lesley Diana | The Promotion People | lesley@thepromotionpeople.ca

To join the waitlist, visit: www.tribela.com

Tribela Online:

Founder & Team Profiles: