Tag Archives: marketing

IndustryWorks Studios and WeatherVane Productions enter into major co-funding agreement

IndustryWorks Studios “IndustryWorks” is pleased to announce the recent co-funding and distribution agreement with WeatherVane Productions. IndustryWorks and WeatherVane Productions have entered into a US$50MM agreement to co-fund a slate of Feature Films and Television programming over the next 24 months. The deal will also include a generous P&A fund for select features for Domestic distribution. IndustryWorks will handle sales and distribution, both for domestic and international.

The deal was negotiated between John Curtis, COO on behalf of IndsutryWorks and Ross Marroso, Senior VP of Marketing and Development and Jason VanEman, President, WeatherVane Productions.

“This deal culminated from a long standing relationship with mutual parties and we are very excited about working with WeatherVane on not only this significant slate but on many other projects utilizing the synergies of both companies” – John Curtis, COO, IWS.

“This is the start to a great relationship that we expect to build upon, as we continue to strive to bring commercial films with that special creative flair, to the market place”. – Evan Tylor, President, IWS.

“Putting together a deal like this is something that WeatherVane Productions has been looking to do since coming into the market with at risk equity.  We are extremely excited to be producing with IndustryWorks.  This deal allows us to invest our equity into solid entertainment projects, keep our producer friendly finance model, and give WeatherVane Productions the security of guaranteed distribution that any producer and investor looks for.” – Jason Van Eman, President, WeatherVane Productions, Inc.

The Promotion People - Industry Works Pictures

IndustryWorks is a fully integrated Distribution, Production, Finance and New Media, worldwide content provider. IndustryWorks sets itself apart by having a keen sense of recognizing the potential in projects for distribution and is dedicated to releasing unique and marketable content to the world market place. The Company has several in-house projects in development and acquires films from producers around the world. IndustryWorks distributes its content through all media outlets, including box office, VOD, SVOD, broadcast, airlines, internet and digital platforms, retail and rental outlets.  www.industry-works.com

WeatherVane Productions, Inc. is a private investment production company specializing in entertainment and other non-entertainment related projects. Principals Jason Van Eman and Ross Marroso are committed to partnering with various producers and financiers to build the most advantageous finance plans for any and all media and entertainment projects. Most recently, WeatherVane announced “Royal Ice,” based on a story by Prince Albert II of Monaco, Scarlett Johannson’s directorial debut with “Summer Crossing,” and the new Penn and Teller Broadway show, Ben McConley, Ross Marroso and Jason Van Eman to executive produce.

Social Media Handles

Website: industry-works.comweathervaneprod.com
Twitter: @IWPictures
Facebook: facebook.com/IndustryWorksPictures

Contact The Promotion People

Lesley Diana – Founder, President and Publicist

Website: thepromotionpeople.ca
Twitter: @PromotionPeople
Facebook: The Promotion People
Instagram: @thepromotionpeople

Steve Nash Fitness Club Celebrates New Victoria Location

The Promotion People - Steve NashGrand Opening Event launches State of the Art Fitness Facility in the NBA All Star’s hometown

Steve Nash Fitness Clubs is proud to announce the grand opening of their highly anticipated new club at the Uptown Shopping Centre in Victoria, B.C. The celebration kicks off with a Nash style launch party on Saturday January 24th, 2015 from 11:00 am until 3:00 pm., with a special ribbon cutting ceremony at 12:00 noon. Local celebrities and dignitaries will be on hand to kick off the festivities and tour the new club, and the community is invited to come and receive their own personal “Passport to Fitness.”

The relocation of the Islands foremost fitness facility has been in the works for well over a year. As part of the Nash Clubs commitment to providing members with the best possible experience to get fit and improve their health, the new location provides state of the art equipment, extensive group fitness classes, along with personal training and nutrition experts, all delivered in an inspiring environment.

“Our mission in creating a world class fitness facility is to provide high value to the Victoria community along with outstanding customer service”, says Chris Smith, COO of Steve Nash Fitness Clubs. “The roots of our brand are in BC and we are excited to have this beautiful new facility in Steve’s hometown. We are looking forward to further expanding our brand on the Island in the near future.”

The Promotion People

The Club will be kicking of the “Passport to Fitness” Tours at 11 am and guests are invited to come in their workout gear to experience group personal training drills, group fitness classes such as LaBlast and Cardio Chaos, a nutrition station and much more. Local sponsors providing gifts for the swag bags and raffle prizes include Good Earth Café, Sports Rent, Rogers Chocolates, AdrenaLINE Ziplines, Salon Felice, Niche Magazine and David’s Tea. Guests will enjoy healthy appetizers courtesy of Little Piggy Catering and delicious beverages from David’s Tea. The Zone 91.3 FM will be broadcasting LIVE from the Main Square at Uptown while DJ Naomi Nice from Girl on Wax will be spinning tunes on the Plaza.

WHAT: Steve Nash Sports Club Uptown Grand Opening Celebration
WHERE: Uptown Shopping Centre, Level 4 Plaza
(Parking for the event is on Level 1)
B101-3561 Blanshard Street, Victoria BC
DATE: Saturday, January 24, 2015
TIME: 11:00 am – 3:00 pm. Ribbon Cutting with Dignitaries at 12:00 noon

Social Media Handles

Website: snclubs.com
Twitter: @SNSC@kirkgroup
Facebook: facebook.com/stevenashfitnessclubs
YouTube: youtube.com/user/stevenashfitness

Contact The Kirk Group

Colleen Kirk – Principal, The Kirk Group

Contact The Promotion People

Lesley Diana – Founder, President and Publicist

Website: thepromotionpeople.ca
Twitter: @PromotionPeople
Facebook: The Promotion People

Roham Rahmanian And His Company, The Astronauts Guild, Developing One Of The First Stereoscopic 180 And 360 Degree Camera Systems To Capture First-Person, Live-Action Virtual Reality Experiences

The Promotion People - AstronautsGuildLogoThe Astronauts Guild’s Roham Rahmanian, producer, director and a feature and commercial Digital Imaging Technician in the International Cinematographers Guild, announced today that he and his partners at The Astronauts Guild have begun test trials on 180 and 360-degree camera systems to capture first-person virtual reality experiences.  The Astronauts Guild partners are Roham Rahmanian, Founder | Supervising Producer, Scott Connolly – Founder | Head of Production, and Ian Spohr – Founder | Creative Director.  Tests and previews will be available online at www.theastronautsguild.com in October of 2014.

The rush is on for content providers for the new technologies, and CGI content has already made a splash in gaming and for early-adopters and developers.  However, the live-action content is much more technically challenging to create.

The Astronauts Guild succeeded as stereoscopic producers by staying lean & mean, and adapting current equipment and technology.  Those experiences gave them the insight to develop 180 and 360-degree camera systems for shooting first person, live-action virtual reality experiences.

“The virtual-reality revolution is upon us, and The Astronauts Guild wants to be on the forefront of creating quality, live-action content for entertainment, and possibly more importantly, for medical applications.  When 3D became the rave a few years ago, it took off with a Wild West, every man for himself explosion.  No standardization and no quality control.  This created a lot of content that was just plain bad, Because of this trend, many consumers had bad experiences” said RahThe Promotion People - Roham Rahmanianmanian.

“I hope, the early content creators for Oculus Rift and Sony Morpheus, including The Astronauts Guild, can come to a consensus early on, about quality control and mathematically calculated standards for content, it is of the utmost importance that the consumer feels comfortable trying out virtual reality, and is excited to make it a part of their daily entertainment experience,” added Rahmanian.

The Astronauts Guild is a collective of dreamers, doers, artists and technicians. A group of talent which is equal parts Production Company, creative collective and technical development firm. They take on projects in the entertainment industry which require an advanced knowledge of production and cutting edge technology to achieve a creative end.

In addition to developing 3D camera rigs, new live-action virtual reality shooting systems, producing and directing, Rahmanian is an always-in-demand Digital Imaging Technician. Rahmanian has worked with many world class brands such as:  BMW, Mercedes, Porsche, VW, Fiat, Dodge, Ford, Chevy, Coke Zero, Mountain Dew, Nintendo, Microsoft, Target, Walmart, Verizon, AT&T and many more.

The Promotion People - Roham RahmanianRahmanian was one of the stereoscopic producers on the “The Girl from Nagasaki” which was presented in the New Frontier Category at the 2014 Sundance Film Festival.  World-renowned photographer Michel Comte directed the stereoscopic feature film, a new interpretation of the classic Puccini Opera “Madame Butterfly”.

Additionally Roham and his partners have produced many advanced technology projects such as an art installations for the Soho House and the short film “Unbeleafable: A Girl Skateboards 3D Film,” created with the renowned skateboard director Ty Evans in partnership with the Levi’s Film workshop for the Museum of Contemporary Arts (MOCA) in Los Angeles and presented during their Art in the Streets Exhibition in 2013.

About Roham Rahmanian
Roham’s work has ranged from his first job as Assistant Props at the age of 16 to Fashion Photographer, Director of Photography, Digital Imaging Technician, Producer and finally Director. He has been involved in over 500 national/international spots since 2010.

Social Media Handles

Website: rohamrahmanian.ca, theastronautsguild.com
Facebook: facebook.com/pages/The-Astronauts-Guild
Instagram: @astronautroham
IMDb: imdb.com/name/nm2440237
Vimeo: vimeo.com/58491591

Contact The Promotion People

Lesley Diana – Founder, President and Publicist

Website: thepromotionpeople.ca
Twitter: @PromotionPeople
Facebook: The Promotion People

Steve Nash Clubs, YTV Stars and Toys “R” Us Join Forces to Provide Kids With Toys For the Holidays

The cast of Some Assembly Required joins Nash team members for an in-store shopping spree to help Vancouver’s Salvation Army

The Promotion People - Some Assembly Required

Art imitates life as the cast of YTV’s highly anticipated new sitcom Some Assembly Required, a show about kids running their own toy company from Thunderbird Films, takes over a Toys “R” Us store. The young stars are lending their support to Steve Nash Fitness Clubs in the kick-off for its Holiday Campaign to benefit the Vancouver Chapter of the Salvation Army in its Adopt-a-Family program.

On Saturday, November 30th at 9:30am at the Coquitlam Toys ”R“ Us store, Steve Nash team members along with cast members Kolton Stewart, Charlie Storwick, Harrison Houde, Sydney Scotia, Dylan Playfair, Travis Turner and Ellie Harvie will be given $4,000 by the Steve Nash Fitness Clubs to shop for toys and necessities to ensure children in the community have a happy holiday. Toys “R” Us is helping by generously providing a discount to help purchase as many toys as possible.

“We are very excited to have the cast of Some Assembly Required join our campaign this year. After hearing about the premise of the show, we knew it was a perfect fit – it’s like having our own personal ‘toy specialists’ to help,” says Brent Gaserowski, Nash Clubs Director of Marketing. “We value the work the Salvation Army does in our local communities and want to support what we feel is a wonderful and vital program for the Holiday Season. We are appreciative to have Toys “R” Us on board again this year and are grateful for the help from the Coquitlam store.”

The Promotion People - Steve Nash Fitness Clubs


As part of the local Salvation Army’s Adopt-A-Family program, food and toys are packed up by volunteers in each community and given to families that are struggling this holiday season. Donation Bins will be set up in the Nash Clubs for the month of December and as well as on the set of Some Assembly Required for audience members attending the live shows who want to lend their support.

The Salvation Army Vancouver Community and Family Services Executive Director, Major Russ Holland says, “Steve Nash Fitness Club is a champion in the communities to which they are a member of and we are so grateful for their dedication and support in providing hope for so many deserving families in need this holiday season.”

The public are invited to come to Toys “R” Us in Coquitlam on November 30th at 9:30am to cheer on the cast and are encouraged to buy or bring a toy to contribute to the Toy Drive. For more information on how to be part of the Some Assembly Required live studio audience, go to someassemblylive@gmail.com.

Filmed in Burnaby, British Columbia Canada, Some Assembly Required follows fourteen-year-old Jarvis Raines (Kolton Stewart) who ends up running Knickknack Toys after suing the toy company who produced a chemistry set he receives for Christmas destroys his house. Jarvis enlists the help of five friends and decides to prove to the world that he can not only run the company, but make it even better by creating the most amazing toys. Some Assembly Required premieres on YTV on Monday, January 6 at 6:30 p.m. ET/PT.


Social Media Handles

Website: snclubs.com, YTV.com, thunderbird.tv
Twitter: @SNSC@someassemblytv@YTV
Facebook: Steve Nash Fitness ClubsSome Assembly Required

Contact The Promotion People

Lesley Diana – Founder, President and Publicist

Website: thepromotionpeople.ca
Twitter: @PromotionPeople
Facebook: The Promotion People


Directors Michael Hamilton and Corey Ogilvie launch Kickstarter Campaign for documentary feature on Steve Nash

‘Nash’ The Movie gives unprecedented access to NBA Star

The Promotion People - NASH Documentary

‘Nash’ The Movie is a compelling documentary film profiling 8-time NBA All-Star Steve Nash, one of basketball’s most prolific players. Director Michael Hamilton, Founder of Crunchtime Films in association with Donnelly Films, is the creative force behind this movie. On Monday, September 16th, Hamilton will continue his quest to bring the film to the big screen by launching a Kickstarter campaign to raise the $110k necessary for the global consumer marketing campaign.

The KICKSTARTER Campaign will run for 30-days ending October 16th

The film delves deep in to the personas of Steve Nash: Athlete, Philanthropist, Family Man, and NBA Legend in the making. During the making of the film, Hamilton was granted unprecedented access to high profile Nash fans, incuding President Barack Obama who states: “I think you’re measured not just by your skill or your fame or your wealth, but by your character, and I think by that standard Steve [Nash] is going to do very well”. Other notable celebrities lending their voice to the film include actors Owen Wilson and Andy Garcia, Doug Ellin, legendary filmmaker Ron Howard and fellow athlete Kobe Bryant.

Hamilton & Ogilvie give fans a 360 degree perspective of the superstar, as Nash himself pushes viewers to examine the perceived limitations and driving forces in their lives. Aside from his fame and fortune, Nash is innately driven to continue his winning ways in all avenues of his life. “This project has given me a front row seat to the never dull but sometimes very private life of Steve” says Hamilton. “His prowess and work ethic on the court speaks for itself, but now fans will get a rare glance in to what drives one of the world’s most influential people off the court”

Michael Hamilton is an accomplished Director and Producer with a 15-year career that includes spearheading 20+ sports documentaries, television series and feature films. Hamilton’s passion lies in discovering compelling stories and bringing them to life. His acclaimed documentary series ‘The Journey’, chronicling the success of some of North America’s high profile athletes on their way to the Major Leagues, garnered a ratings win for TSN and ESPN classic. Credits also incude a one-hour hockey special for the Rogers SportsNet channel titled ‘Boys to the Bigs’, featuring the NHL’s most electrifying hockey players Sidney Crosby, Alexander Ovechkin, and Eric Staal. Hamilton is also the recipient of a LEO Award Nomination.


Social Media Handles

Website: nashthemovie.com
Twitter: @NashMovie
Facebook: NashTheDocumentary
YouTube: NASH The Documentary Teaser 2

Contact The Promotion People

Lesley Diana – Founder, President and Publicist

Website: thepromotionpeople.ca
Twitter: @PromotionPeople
Facebook: The Promotion People